Group proposes alternatives to downtown garage

     A proposal to replace the parking lot at Cedar and Cathcart streets in Santa Cruz with a five-story parking structure has some pro-alternative transportation supporters coming up with parking improvement ideas of their own.
     About 20 people met Tuesday at a meeting host by the Campaign for Sensible Transportation to talk about cheaper, more efficient options to building a garage that’s projected to cost $21 million to build.
     Rick Longinotti, who’s helping gather community input and alternatives to a parking structure, plans to have a video of the meeting aired on Community Television, as well as present his group’s research to the Downtown Commission and the City Council.
     This spring, Longinotti and the group polled 512 people who work in the downtown area about their commute habits and what it would take to change them for the better. The survey found that about half, or 263, of the people surveyed live within three miles of downtown.
     "My conclusion was that those people have options," Longinotti said, while noting survey respondents also said that they would gladly leave their vehicle at home if alternative transportation was more convenient, safe and affordable.
     The options he proposed involve diverting the money the city would spend on the garage toward incentive programs to get people out of their cars.
     "Pay people to not to drive," he said. "PG&E realized it could make money by paying people to conserve, rather than building new power plants. That’s cheaper for everyone."
     Longinotti proposed the city use an alternative transportation model already perfected by UC Santa Cruz. That involves providing monthly bus passes to riders for $5, community shared cars and emergency taxi service.
     Melissa Casey lives and works downtown and thinks Longinotti and his survey are on the right track.
     "(If built) the garage would destroy the quality of downtown," said the woman who works at an online religious publisher, called Evinity Publishing Inc. "Business people I’ve spoken with want customers to come here and have a good experience. If people can’t find parking, that’s not a good experience. But, locals know the quality of downtown would change if a multi-level structure is built."
     Read the complete study online at


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One Response to Group proposes alternatives to downtown garage

  1. JReece says:

    Funny, over the last 30 years or so several parking garages have been built downtown without ‘destroying the quality of life’. What’s the big deal about one more. Perhaps alternative transportation would be further along if its advocates didn’t devote most of their energy to attacking motorist interests instead of advancing their own.

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