Newspaper people were joking yesterday that the land line, cell phone, Internet disconnect was something more than a “vandals stole the handles” moment, but was actually evoking a time from the dim past when the printed word reigned.
Alas, we have seen the enemy and … the LA Times on Thursday ran a front page ad promoting an NBC TV series, designed to look like a news story. That was stupid and horrible enough — but now the latest in a series of quisling publishers for the once proud LAT actually said, according to the Times’ own story, that “he decided to run the NBC ad despite newsroom objections because he was trying to ensure that The Times could continue to operate.” LAT ad staff actually approached NBC with the concept.
LAT news staff have signed a petition protesting this latest embarrassment.
Not sure what more can be said about this.
As for saving other newspapers — the LAT seems beyond salvation, which, I understand, is nearly impossible, but they’re vying for such status — long-time industry analyst John Morton proposes his plan to save newspapers: And it is this — that all newspapers quickly agree to begin charging for Internet content.