It’s a big sports Sunday in the Bay Area, and approaching kickoff we ask this question of Sentinel readers:
Nick Ericksen blasts the top off an unassuming wave Monday evening at Steamer Lane. Tyler Fox photo – www.santacruzwaves.com.
We started a partnership yesterday with Santa Cruz Waves. This comes after bumping into great photo after great photo from Tyler Fox’s website on Facebook and Twitter, and then some exchanges about possibilities, and a couple face-to-face meetings. The idea is that we help Santa Cruz Waves promote a uniquely Santa Cruz site, we share some of their work with our audience (more than 5 million visitors in 2011), and help them grow.
The goal of this partnership is to become the world-wide authority on all things surf in Santa Cruz – led by Santa Cruz Waves, supported by us.
It’s exactly the kind of partnership we’re going to pursue in a variety of areas. Photo and content sharing is a start, business and revenue possibilities are part of the discussion. We plan to collaborate in coverage of big events and on breaking news at the beach. We’ll also regularly run Santa Cruz Waves photos in the print edition.
The reason this makes so much sense to us is Tyler Fox. Read his profile. But also, check out the photos and his site.
Interested in similar types of content sharing and exploring the possibilities? Send me a note and/or join the Santa Cruz Community Media Lab.
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