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The 10 most read Santa Cruz Sentinel stories for January 2013

February 1st, 2013 Tom Moore No comments

The Sentinel website, staff blogs and mobile apps received more than 4.8 million page views for the month of January. Below we’ve included a list of most-viewed stories. The list is topped, unfortunately, by an account of a man who adopted an unusual fighting technique. The story was picked up on the front page of fark.com and received more than 20,000 page views.

Those kind of stories, even when they get some viral attention, don’t drive the most traffic on the site. The Sentinel home page received more than 870,000 views. Photo galleries, led by shots from the Mavericks Invitation, this year and years past, generated more than 110,000 views. The Sentinel calendar (look for February updates to the most-used online calendar in the county) accounted from more than 85,000 views.

Of the total of close to 5 million views, about 20 percent (just shy of 1 million) came from mobile apps for iPhone, Android and iPad that didn’t exist in January 2011, and more than 370,000 came from m.santacruzsentinel.com – viewed on mobile web browsers.

Upcoming projects include the launch of updated tourism pages, a new commenting system (hint: Disqus), calendar updates (hint: Eventful), site redesign, continued work with the Santa Cruz Community Media Lab, more extensive use of photos.santacruzsentinel.com for local photo presentations, updates to Sentinel staff blogging platforms, an updated content management system, development of local apps from our newsroom, and we’ve been experimenting with interesting possibilities from rebelmouse.com.

With all kinds of hard work from Kirby Scudder and Wallace Baine, we’ve also launched The Muse blog – for all things related to the Creative Life in Santa Cruz County. Sign up for e-mail updates for all new posts (bottom right of the blog) to be connected with the best art & entertainment coverage.

Thanks to all who visited the Sentinel online, on your phones, tablets, and to our print and e-edition subscribers. We’re taking your news tips and suggestions 24/7.

Most viewed stories for January:

  1. Man drops drawers during fight challenge on West Cliff Drive, police said
  2. Galactic surprise: New find overturns theories how our galaxy evolved
  3. Teen with dad, dog drives off Santa Cruz wharf
  4. Driver strikes cyclist on Branciforte Drive, then crashes into concrete divider
  5. Killer whales on the hunt in the Monterey Bay
  6. Newsmaker 2012: Fatal party bus incident under review by Santa Clara County prosecutors
  7. Dave’s Gourmet Albacore ends 13-year run in Santa Cruz
  8. Scotts Valley-area man missing since Friday
  9. Images released of fake doctor in Santa Cruz hospital heist
  10. Felton woman injured in 2009 Mount Hermon Road crash dies

The 10 most-read stories on the Santa Cruz Sentinel website 2012

December 20th, 2012 Tom Moore 2 comments
The San Lorenzo River threatened the historic Santa Cruz Boardwalk this spring.

The story of the effort to steer the San Lorenzo River away from the historic Santa Cruz Boardwalk was among the most viewed of 2012 on the Sentinel website. Dan Coyro photo

Crime, surf and sea creatures were among the most popular subjects on the Sentinel’s website in 2012.

The site received more than 41 million page views through early December of 2012 and the Sentinel’s mobile apps (iPhone and Android introduced in February, iPad in November), received another 6 million views.

The Sentinel welcomed more than 4.6 million unique annual visitors to the site.

The most viewed local story of 2012 was on the tragic stabbing death of Shannon Collins on Broadway. Collins, who ran a popular downtown business, was walking during the morning of May 7, on her way to a hair appointment, when she was attacked and brutally murderd. Charles Edwards, who was arrested and charged with the crime, was a felon with a violent history who had been earlier released on parole due to a clerical error. Readers grieved, struggled to understand the senseless loss, and offered their support to Collins’ loved ones.
The story received more than 70,000 page views during the year.
The second most viewed story of 2012 was about a woman who gave birth to a baby girl in the lobby of the county jail. The woman had been arrested on suspicion of being drunk in public on a Sunday afternoon. Jail staff initially refused to book her because she was pregnant and intoxicated. She was evaluated at Dominican Hospital and then brought back to the jail Sunday evening for booking. On Monday, sober and being released, she gave birth in the lobby, with help from jail medical staff. The baby girl was estimated to be 2 or 3 months premature. The Drudge Report posted a prominent link to the story, which was viewed more than 59,000 times.

Fans of “Chasing Mavericks” may have gone home from the movie and searched online for more information on Santa Cruz surfer Jay Moriarity. When they did, one of the top results was Wallace Baine’s 2010 column marking the 10th anniversary of Moriarity’s accidental death. The story was read more than 44,000 times.

Other most viewed stories included an embedded video made by a Santa Cruz fisherman who captured incredible underwater shots of dolphins swimming with his boat. A shark attack on a kayak near Pleasure Point closed beaches and captured the community’s attention and the story drew more than 20,000 page views. It also prompted Sentinel reporter Jason Hoppin to build a shark attack map, detailing all reported shark attacks in California history. The map also received more than 16,000 page views during the year.

The Sentinel’s online audience continues to grow (page views were up 17 percent this year), and our newsroom is committed to delivering news and the community’s stories across all platforms and devices. We break news on twitter, we share community stories on Facebook. We built a Community Media Lab to connect with and highlight local bloggers (more than 10,000 views of that page). We’ve added more than 1,300 followers on Instagram this year. YouTube videos produced by the Sentinel were watched more than 300,000 times.

Readers were drawn to sex (Victoria’s Secret Fashion Show photos drew more than 60,000 views), to the absurd (Shark falls from sky, lands on California Golf Course – 8,400 views), to up-to-the-moment election coverage (nearly 600,000 page views on election day and the two days following), to the in-depth (Our investigative project on the $123 million proposed desalination project in Santa Cruz generated more than 60,000 views).

We published all public salaries in Santa Cruz County, and those databases drew more than 100,000 views. We worked harder than ever to involve our readers in polls, commentary, in tipping us off to news, and to connect with local bloggers and experts in their fields. The Sentinel events calendar was viewed more than 800,000 times.

We also built partnerships with Santa Cruz Waves (a new surf photo every day on the Sentinel home page), and Cruzio (our top referrer of traffic, more than 340,000 views from their site) and updated our weddings page, updated all subscriber services online, launched community pages and offered an online-first series on the Top 10 Things to Do Before You Die in Santa Cruz (20,000 views). We also offered our first annual Readers Choice voting, and we’re pleased to say that our audience is always reaching out to us, with the “contact us” page receiving more than 60,000 views.

The 10 most-read local stories on the Santa Cruz Sentinel website in 2012:

  1. Police call Monday’s stabbing of downtown Santa Cruz business owner ‘unprovoked and random’
  2. Woman gives birth to baby girl in lobby of Santa Cruz County Jail early Monday morning
  3. On the 10th anniversary of the death of iconic surfer Jay Moriarity, his widow reflects
  4. Santa Cruz County Jail escapee apprehended
  5. Employee of Santa Cruz business thwarts armed robber by grabbing his gun, police say
  6. Daughter of surf shop owner dies after falling out of party bus, CHP says
  7. Tuna fisherman posts video of dolphins swimming with underwater ‘torpedo’ camera
  8. Shark attacks kayak near Pleasure Point
  9. Crews fight off San Lorenzo River to save Boardwalk
  10. Granite Rock CEO Bruce Woolpert dies in boating accident

Editor’s note: This post has been updated with the correct count of story views, showing that the story on the stabbing death of Shannon Collins was the most viewed of 2012.

The Sentinel’s 10 most viewed stories for Nov., 2012

December 3rd, 2012 Tom Moore No comments

The story about Jay Moriarity, from June of 2011, was among the Sentinel’s most popular this month

In the month of November, the Santa Cruz Sentinel website received 3,574,475 page views with 486,647 monthly unique visitors. In addition, Sentinel mobile apps received more than 700,000 page views.

The most-viewed story, about an employee who grabbed a robber’s gun, was helped by landing on the front page of fark.com. The second most popular story, Wallace Baine’s story from June of 2011 about Jay Moriarity, received attention from search traffic for Jay Moriarity as the movie “Chasing Mavericks” was released.

Other popular pages included the local election results page, which received more than 15,000 page views, the Sentinel online calendar (more than 90,000 views), and a nationally generated Victoria’s Secret slide show (63,000 views). The Sentinel’s media center, which features photos of interest updated daily from around the world, received more than 155,000 views.

Thanks to all for visiting. Here’s the list of most viewed stories.

  1. Employee of Santa Cruz business thwarts armed robber by grabbing his gun, police say
  2. On the 10th anniversary of the death of iconic surfer Jay Moriarity, his widow reflects
  3. Obama’s speech on Election Night: The full text
  4. Election Live Blog: Results and commentary on Bay Area, California and national races
  5. Whale skeleton fossils in Santa Cruz area draw gawkers
  6. Police: Ben Lomond man found lying in the middle of Ocean Street
  7. Surfer who died at Privates Beach identified
  8. Capitola Police: BMW chase suspect is wife of Soquel homicide victim
  9. Police arrest three in Friday night homicide near Depot Park
  10. Hundreds climb aboard for inaugural train ride up the coast; $14.2 million acquisition

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Sentinel’s 10 most viewed stories in June 2012

July 6th, 2012 Tom Moore No comments

The Sentinel website received 3,521,933 page views and 476,167 unique visitors in the month of June. Both of those are up slightly from June, 2011. Here are the most viewed stories or pages during the month:

  1. Santa Cruz County Jail escapee apprehended
  2. Memorial guest book for Bruce Woolpert
  3. Granite Rock CEO Bruce Woolpert dies in boating accident
  4. Standout 1980s surfer Jeff Spencer found dead in Santa Cruz
  5. Santa Cruz Sentinel Photo Contest : 2012 BFF
  6. Talk of ‘zombie apocalypse’ increases with gory incidents
  7. Man struck and killed by truck Wednesday identified as 63-year-old Soquel resident
  8. Santa Cruz Sentinel Photo Contest : 2012 Summer!
  9. Suspect arrested, victim identified in Aptos overpass drive-by shooting
  10. Cement mixer overturns on Highway 1 northbound, traffic snarled for nearly 6 hours
We also received 552,484 page views on our news apps (free on iPhone and Google Play), and 1,398 new downloads of the apps.
On YouTube, we received more than 16,000 video views, most popular was Nick Wallenda’s walk on the Boardwalk ferris wheel, but second was the reunion of a Marine and his son, upon his return from Afghanistan:

We also received nearly 45,000 views on Flickr and added more than 200 followers on Instagram (@scsentinel). Thanks for connecting with the Sentinel online!

The Sentinel’s most popular pages in February

March 2nd, 2012 Tom Moore No comments

Here are the 10 most viewed stories and pages from the Sentinel website in February:

  1. Santa Cruz Sentinel Photo Contest : 2012 Happy Face!
  2. Santa Cruz Sentinel Photo Contest : 2012 Only in Santa Cruz!
  3. 15-year-old Aptos girl sliced in fight at her birthday party
  4. Santa Cruz pro surfer Anthony Ruffo sentenced to jail for drug dealing
  5. Police: Drunken man packs loaded gun at bar, patrons take him down
  6. Santa Cruz Police: Woman arrested three times in five days
  7. Apple road trip ad boosts Santa Cruz profile nationally
  8. Owner of three Santa Cruz markets arrested, Santa Cruz district attorney says
  9. New dog leash warnings divide Santa Cruz County residents
  10. Ristorante Barolo due for Restaurant: Impossible TV makeover Wednesday

For the month of February, we had 3,294,380 page views, up about 300,000 from January and up more than 500,000 from February 2011.

We had 449,495 unique visitors, up more than 40,000 from January and more than 65,000 from February 2011.

One of our favorite photos from the popular 'Only In Santa Cruz' contest in February.

One of our favorite photos from the popular 'Only In Santa Cruz' contest in February.

Among projects, we launched the Santa Cruz Community Media Lab – connecting with more than 90 bloggers on the landing page. But running behind that landing page, we’re connecting on twitter, facebook, google+, youtube, tumblr, and building lists, meeting face-to-face and talking about ways to get more voices heard more often in more ways.

Also in February, we’re breaking more news on twitter. Reporters Donna Jones and Jondi Gumz, relatively new to the twitter world, both went past 100 followers, as did the @santacruzfood. Reporter Jason Hoppin broke news of how much a proposed food truck bill would impact the industry in an attempt to offer better meals for kids. Hoppin broke down the data, built maps, and tweeted them to a wide audience before the story appeared in the paper.

Reporter Jessica Pasko went over 1,000 followers. All our reporters know that news breaks on twitter and that they can tweet what they’re seeing and learning directly to our home page.

In other social media, the Sentinel twitter account is approaching 5,000 followers. We’ve maxed out on 5,000 facebook friends, but we’re adding fans (2,269) and subscribers (nearly 800) daily. Our Flickr account has had more than a half million views in the past year, and we plan to make photos and video a bigger emphasis as we go forward.

Our award-winning sports staff also had one of its biggest months of web traffic, we launched a new version of the weekly Guide section, including QR codes linking smart phones to web pages. And, we’ve quietly launched news apps for Android and iPhone – much more about those soon! And finally, we put a GoPro video camera on the helmet of a roller derby ref.

Thanks for connecting with the Sentinel.

Home / 15-year-old Aptos girl sliced in fight at her birthday party 11,424 0.3%
17. Verve / SantaCruzSentinel.com: Local News 11,079 0.3%
18. Mobile Obituaries Pages 10,361 0.3%
19. Obituaries 9,405 0.3%
20. Home / Santa Cruz pro surfer Anthony Ruffo sentenced to jail for drug dealing 9,120 0.3%
21. Home / Police: Drunken man packs loaded gun at bar, patrons take him down 8,242 0.3%
22. Home / Santa Cruz Police: Woman arrested three times in five days 8,201 0.2%
23. Verve / SantaCruzSentinel.com: Cops and Courts 8,145 0.2%
24. Home / Apple road trip ad boosts Santa Cruz profile nationally 7,983 0.2%
25. Home / Owner of three Santa Cruz markets arrested, Santa Cruz district attorney says 7,918 0.2%
26. Letters 7,775 0.2%
27. Home / New dog leash warnings divide Santa Cruz County residents: Rio del Mar beaches remain open af 7,693 0.2%
28. Weather 7,459 0.2%
29. http://www.uclick.com/client/scs/gpd 7,208 0.2%
30. Home / Ristorante Barolo due for Restaurant: Impossible TV makeover Wednesday 7,098 0.2%
31. http://www.legacy.com/obituaries/santacruzsentinel/obituary-browse.aspx 6,919 0.2%
32. Local News / Police: Mayhem motorcycle gang members some of 9 arrested 6,709 0.2%
33. Home / Man stabs wife in face, teen daughter in mouth, deputies say 6,547 0.2%
34. Home / Police: Mayhem motorcycle gang members some of 9 arrested 6,501 0.2%
35. Home / Food Network’s chief chef Robert Irvine gives Ristorante Barolo a new look 6,421 0.2%
36. Home / Two arrested after allegedly trying to retrieve friend’s body from Santa Cruz crematorium 6,291 0.2%
37. Home / Capitola economy: Vacancies in Mall, Mercantile; Blockbuster closing but new construction on 6,162 0.2%
38. http://www.legacy.com/obituaries/santacruzsentinel/obituary-search.aspx 6,113 0.2%
39. Home / Fisherman dies on Rio del Mar Beach after getting caught in riptide 6,044 0.2%
40. Home / Elderly man falls over cliff near Felton, plunging 250 feet to his death 5,665 0.2%
41. http://www.santacruzsentinel.com 5,379 0.2%
42. Home / TV murder mystery to air Monday on Santa Cruz woman’s slain husband 5,176 0.2%
43. Home / Highway 17 northbound lanes closed for more than two hours Sunday night near Summit 5,090 0.2%
44. Home / Santa Cruz landlord issued correction notice for roach infestation 5,050 0.2%
45. Home / Proposed Montessori charter school creates education divide: Parents want choice, while other 5,019 0.2%
46. Verve / SantaCruzSentinel.com : Cops and Courts 4,972 0.2%
47. Home / ‘Mavericks’ movie crew returns to Santa Cruz, Half Moon Bay for big-wave shots 4,960 0.2%
48. Opinion 4,938 0.1%
49. Home / Woman accused of stealing hundreds of dollars from local nonprofit organization



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October 18th, 2011 Tom Moore No comments

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Sentinel’s most popular stories from Tuesday, Oct. 11, 2011

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Sentinel’s 10 most popular stories from Monday, Oct. 10, 2011

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