Sentinel.com blog

We’ve heard from plenty of readers that they were interested in an iPad/iPhone app for the Sentinel and we’re working on various possibilities locally. (Want to help? let us know.) And at the same time, there are a variety of corporate strategies in the works for tablet users.

The coolest out there, and the biggest jump forward in technology is a product called TapIn Bay Area, which was launched this week.

You’ll see more of TapIn on our site, but it’s optimized for the touch screen. It’s hyperlocal and regional at the same time. It integrates news, advertising, deals, events, a business directory and user content, and is easily navigatable and searchable and gamified.

Here are a few links to reviews of the new app. Free trials here. (It will cost $4.99/month in the future).

• Ken Doctor: MediaNews’ new TapIn bets on the tablet
• From Poynter: How TapIn plans to master location-based news for the iPad
• From Street Fight: Local news + Google Maps + Social Media = TapIn

You’ll find Sentinel written stories and events from our online calendar all over the Santa Cruz map, but most of the links will send you to the Mercury News version of our content. (We’ll see if we can fix that).

As the O’Neill Coldwater Classic gets going today, we’re going to be updating results throughout the week as soon as we receive them. We’ll also be posting links, official twitter updates, our own staff photography and video, and sports department coverage.

Enjoy the world class event! The O’Neill crew offers the best live coverage here:
www.oneill.com/cwc/