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We’ve got a few open spots for tomorrow’s monthly meeting of the Santa Cruz Community Media Lab.

Joel Postman, author of the Socialized blog on social media will speak and answer questions.

Postman, from Boulder Creek, consults and provides social media strategy, implementation and measurement for progressive companies and non-profit organizations (see Bio).

The Media Lab meetings have been good opportunities for bloggers and Sentinel journalists to talk about their work and make connections. At our March gathering, Nina Simon talked about starting the Museum 2.0 blog, and the ways it changed her life. Going around the room, Media Lab bloggers talked about the way every post seemed to make another connection or another door. We hope our face-to-face meeting offer those opportunities.

We’re meeting at noon, Wednesday at Cruzio – no charge, but bring your own lunch. Send us a note (cml.santacruz@gmail.com) or check in on Facebook: https://www.facebook.com/events/414876248611788/ if you plan to attend.

Thanks! Tom

We have soft-launched a new website within the Santa Cruz Sentinel, reaching out the Santa Cruz visitors in a completely new way with “Destination Santa Cruz.”

Built using Rebelmouse to manage stories, photos and social posts from the Santa Cruz Sentinel, Media Lab members and others around Santa Cruz County, we’re linking to the best and latest stories, events and information for visitors to Santa Cruz.

We’re also providing advertisers with a wide variety of possibilities for reaching out to visitors, managing their ad postings through Rebelmouse, and offering to connect local tourism related businesses to social followers of Destination Santa Cruz on Twitter and Facebook.

We believe that anyone considering visiting Santa Cruz will find all they need, including connections to the Sentinel calendar, an opportunity to book reservations and the most recent news about all that Santa Cruz has to offer.
Posts will include Arts & Entertainment coverage from longtime Sentinel writer Wallace Baine on the Muse Santa Cruz blog, the Sentinel’s outstanding food and dining coverage, the Sentinel’s best calendar listings, and links out to great posts from around the county.

Thanks to Christina Gullickson and Shannon Burns for their work in conceiving and designing the site.

The Sentinel reached more than 500,000 unique visitors in the month of February and our sites and apps generated more than 6 million page views.

To advertise on Destination Santa Cruz, call 831-706-3274.

The Santa Cruz Community Media Lab gathered Monday for its February meeting and talked about arts, entertainment and the cultural life in Santa Cruz.

Longtime Sentinel arts and entertainment writer Wallace Baine talked with Media Lab members at Cruzio. (Thanks Chris Neklason!). Wallace has teamed up with Kirby Scudder to build a new blog for the Sentinel – The Muse Santa Cruz with the intention of becoming the hub of arts and cultural information for the community.

Wallace has pushed ahead with the blog, with some tireless work from Kirby to build and populate the site. They’re planning a launch party Thursday, Feb. 28th 6-9 p.m. at the Tannery, and all are invited.

Wallace talked about a wide variety of possibilities for the Muse. Among them:

• A more realtime orientation to updates about the arts community
• Guest blog posts
• Multimedia
• Outreach to the community for photos, writing and video
• Linking out to creative events and reviews around Santa Cruz County
• Stories and photos that appear in the Sentinel printed Guide, which comes out every Thursday

If you’re interested in connecting with the Sentinel’s arts and entertainment coverage, and the Muse blog, reach out to Wallace.

This month marks a year since the Sentinel launched its Community Media Lab project. More than 200 bloggers have become involved in one way or another. We link out to the best posts every day, promote those links on the Sentinel home page, on the Media Lab page, through Facebook and twitter and other social media sites. Sentinel copy editor My Nguyen does most of the daily updates and also attended Monday. The lab’s page received more than 10,000 page views in 2012.

The people and organizations that have joined the project have been unfailingly helpful (among other cool developments, we started a Facebook group where questions are posed and help is given among bloggers on social, technical and other questions). Participants have provided news tips, breaking news photos, front page story suggestions, promoted worthy causes, and more importantly, shared their voices about what it’s like to live, struggle, create and celebrate in Santa Cruz.

Our face-to-face meetings with with members have been enjoyable without exception. Sentinel reporters, editors and photographers who have attended always come away feeling energized and full of the possibilities for their work and network. The project has informed us about the possibilities for collaboration in every aspect of Sentinel coverage.

We hope (and believe) that Media Lab bloggers come away from the meetings with new ideas and a better understanding of what the Sentinel is about.

Thanks for attending Monday to Sentinel Digital Producer Christina Gullickson and bloggers from:

• Positively Santa Cruz
• The Aums
• Motherhood, A Descent Into Madness
• Seasonal Eating
• Tom Jacobs Photography
• Laugh.research.write.run
• Riding Pretty
• Civinomics

- Tom Moore

You may have noticed things look a little different at www.santacruzsentinel.com. That’s because we’ve decided to start the new year right, by going through and doing some housekeeping on our home page (Thanks, Christina Gullickson!). Here are some highlights of how our site is different in 2013:

1. Bigger headers, with RSS feeds and links to cleaned-up section pages.
2. New section feeds including Food and Wine, and Home and Garden. Our features department regularly produces helpful and informative pieces that now will be more prominently displayed. Because these are weekly sections, they will be boosted from the bottom of the page to higher up when they publish.
3. We removed some of the clutter. Many of the items that were creating the NASCAR effect on our home page have either been cleaned up or removed (where possible) for a better viewing and reading experience.

Coming soon: Updates to our social media feeds on every page. We’re going to update and improve our events calendar. Redesign of the entire site, courtesy of Digital First Media, is also in the works.

Suggestions? There are some things we just can’t change due to advertising obligations or our content management system setup (also scheduled to be updated this year), but if you have an idea, it’s possible we can make it happen. Let us know!

PS – We’re also working on a repository of the vast “Weird” news from Santa Cruz – follow @weirdsantacruz on twitter, like us on Facebook and visit the Weird page.

The story of the effort to steer the San Lorenzo River away from the historic Santa Cruz Boardwalk was among the most viewed of 2012 on the Sentinel website. Dan Coyro photo

Crime, surf and sea creatures were among the most popular subjects on the Sentinel’s website in 2012.

The site received more than 41 million page views through early December of 2012 and the Sentinel’s mobile apps (iPhone and Android introduced in February, iPad in November), received another 6 million views.

The Sentinel welcomed more than 4.6 million unique annual visitors to the site.

The most viewed local story of 2012 was on the tragic stabbing death of Shannon Collins on Broadway. Collins, who ran a popular downtown business, was walking during the morning of May 7, on her way to a hair appointment, when she was attacked and brutally murderd. Charles Edwards, who was arrested and charged with the crime, was a felon with a violent history who had been earlier released on parole due to a clerical error. Readers grieved, struggled to understand the senseless loss, and offered their support to Collins’ loved ones.
The story received more than 70,000 page views during the year.
The second most viewed story of 2012 was about a woman who gave birth to a baby girl in the lobby of the county jail. The woman had been arrested on suspicion of being drunk in public on a Sunday afternoon. Jail staff initially refused to book her because she was pregnant and intoxicated. She was evaluated at Dominican Hospital and then brought back to the jail Sunday evening for booking. On Monday, sober and being released, she gave birth in the lobby, with help from jail medical staff. The baby girl was estimated to be 2 or 3 months premature. The Drudge Report posted a prominent link to the story, which was viewed more than 59,000 times.

Fans of “Chasing Mavericks” may have gone home from the movie and searched online for more information on Santa Cruz surfer Jay Moriarity. When they did, one of the top results was Wallace Baine’s 2010 column marking the 10th anniversary of Moriarity’s accidental death. The story was read more than 44,000 times.

Other most viewed stories included an embedded video made by a Santa Cruz fisherman who captured incredible underwater shots of dolphins swimming with his boat. A shark attack on a kayak near Pleasure Point closed beaches and captured the community’s attention and the story drew more than 20,000 page views. It also prompted Sentinel reporter Jason Hoppin to build a shark attack map, detailing all reported shark attacks in California history. The map also received more than 16,000 page views during the year.

The Sentinel’s online audience continues to grow (page views were up 17 percent this year), and our newsroom is committed to delivering news and the community’s stories across all platforms and devices. We break news on twitter, we share community stories on Facebook. We built a Community Media Lab to connect with and highlight local bloggers (more than 10,000 views of that page). We’ve added more than 1,300 followers on Instagram this year. YouTube videos produced by the Sentinel were watched more than 300,000 times.

Readers were drawn to sex (Victoria’s Secret Fashion Show photos drew more than 60,000 views), to the absurd (Shark falls from sky, lands on California Golf Course – 8,400 views), to up-to-the-moment election coverage (nearly 600,000 page views on election day and the two days following), to the in-depth (Our investigative project on the $123 million proposed desalination project in Santa Cruz generated more than 60,000 views).

We published all public salaries in Santa Cruz County, and those databases drew more than 100,000 views. We worked harder than ever to involve our readers in polls, commentary, in tipping us off to news, and to connect with local bloggers and experts in their fields. The Sentinel events calendar was viewed more than 800,000 times.

We also built partnerships with Santa Cruz Waves (a new surf photo every day on the Sentinel home page), and Cruzio (our top referrer of traffic, more than 340,000 views from their site) and updated our weddings page, updated all subscriber services online, launched community pages and offered an online-first series on the Top 10 Things to Do Before You Die in Santa Cruz (20,000 views). We also offered our first annual Readers Choice voting, and we’re pleased to say that our audience is always reaching out to us, with the “contact us” page receiving more than 60,000 views.

The 10 most-read local stories on the Santa Cruz Sentinel website in 2012:

1. Police call Monday’s stabbing of downtown Santa Cruz business owner ‘unprovoked and random’
2. Woman gives birth to baby girl in lobby of Santa Cruz County Jail early Monday morning
3. On the 10th anniversary of the death of iconic surfer Jay Moriarity, his widow reflects
4. Santa Cruz County Jail escapee apprehended
5. Employee of Santa Cruz business thwarts armed robber by grabbing his gun, police say
6. Daughter of surf shop owner dies after falling out of party bus, CHP says
7. Tuna fisherman posts video of dolphins swimming with underwater ‘torpedo’ camera
8. Shark attacks kayak near Pleasure Point
9. Crews fight off San Lorenzo River to save Boardwalk
10. Granite Rock CEO Bruce Woolpert dies in boating accident

Editor’s note: This post has been updated with the correct count of story views, showing that the story on the stabbing death of Shannon Collins was the most viewed of 2012.

When 15,000-plus runners came to Santa Cruz on Sunday for the 40th annual Wharf to Wharf race, we were ready to meet them. We received more than 40,000 page views on the Sentinel website.

We put to use the following services:

• Twitter – asking any and all to use #wharftowharf hashtag, we added that to the page for continuous updates. Our reporters and photographers also used the tag. Through twitter, we posted photos and video (using the twitvid service) as well as other updates. We were also able to send directly to the Sentinel home page by using another tag, #scsnews. We’ve used an advanced search widget to display tweets from our staff using that tag and always ask reporters to break news on twitter.
• Storify – we gathered photos, video, tweets from our staff, runners and spectators throughout the day, and embedded the collection in the top of our home page. Our collection has received more than 4,000 views. (See below).
• Flickr – We posted staff and contributed photos to the Sentinel Flickr account, where our set has received more than 6,500 views. We took the easily-embedded slideshow and dropped it into coverage and its own article page. We also shared links to the slideshow on Facebook
• Google maps – We updated a map we built long ago to include Panoramio photos from various points along the beautiful race route, shot by Sentinel digital intern Eric Brown.
• Brightcove and YouTube – We shot video along the route. I got to the race early with a smart phone and a Handycam. I tweeted, collected video, sent photos from my phone (DroidX, which went from fully charged to dead in two miles) and then eventually ran most of last four miles of the race (with my daughter in a stroller) while collecting sights and sounds on the Handycam. We posted the video to our site through Brightcove, embedded the video in an article page and have Brightcove set to automatically post to our YouTube channel.
• Instagram (we’re @scsentinel) – we posted just five photos to Instagram, a couple from the race, and a couple of the best from photographer Shmuel Thaler.  We also liked every photo we found for Wharf to Wharf and followed anyone who ran and posted about the race. Our photos received more than 200 likes, we picked up more than 50 followers.
• Digital producer Christina Gullickson orchestrated the show, handling all of the content flowing her way, and she worked to open the doors to user-contributed photos and promoted all our content on the social channels above.
• Sports reporter Andrew Matheson also immediately had final results and compiled his own video, so we had the first stories about the race that were updated in the afternoon
• Two other easy moves added nearly 5,000 views – we posted an early “Wharf to Wharf Information” page and we embedded the results page within our site.

Congrats to all the runners! We probably overdid, but the Sentinel loves the Wharf to Wharf!

We’ve heard from plenty of readers that they were interested in an iPad/iPhone app for the Sentinel and we’re working on various possibilities locally. (Want to help? let us know.) And at the same time, there are a variety of corporate strategies in the works for tablet users.

The coolest out there, and the biggest jump forward in technology is a product called TapIn Bay Area, which was launched this week.

You’ll see more of TapIn on our site, but it’s optimized for the touch screen. It’s hyperlocal and regional at the same time. It integrates news, advertising, deals, events, a business directory and user content, and is easily navigatable and searchable and gamified.

Here are a few links to reviews of the new app. Free trials here. (It will cost $4.99/month in the future).

• Ken Doctor: MediaNews’ new TapIn bets on the tablet
• From Poynter: How TapIn plans to master location-based news for the iPad
• From Street Fight: Local news + Google Maps + Social Media = TapIn

You’ll find Sentinel written stories and events from our online calendar all over the Santa Cruz map, but most of the links will send you to the Mercury News version of our content. (We’ll see if we can fix that).

As the O’Neill Coldwater Classic gets going today, we’re going to be updating results throughout the week as soon as we receive them. We’ll also be posting links, official twitter updates, our own staff photography and video, and sports department coverage.

Enjoy the world class event! The O’Neill crew offers the best live coverage here:
www.oneill.com/cwc/