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Archive for March, 2012

Return to Duty: Chris Stubendorff’s story is one that inspires

March 29th, 2012 Tom Moore No comments

By Christina Gullickson, cgullickson@santacruzsentinel.com

Sometimes we journalists will come across a story that captures our interest on another level. It may not be big news or something that affects a lot of people, but it’s something we really want to cover, something we want to tell our friends about because we’ve been touched or inspired in some way.

For a digital producer like myself (who spends far more time at her desk managing content than getting out in the community meeting people), that turned out to be the case when I tagged along with my colleague Kim White one afternoon last month after she invited me and my little point-and-shoot camera to sit in on an interview with paramedic and firefighter Chris Stubendorff.

As he talked with us in a conference room at the Scotts Valley Fire Department, where he is employed, I found myself gripped by his story and the details of the horrific car accident he survived in 2010. Later, I was able to meet his wife of five years, Rameena, at their home in Aptos where they live with their three dogs. Listening to Chris and Rameena’s story, I got chills, I thought about life, and I became awe-inspired by their perseverance and positive attitudes.

This video was the result of my time with them. I sincerely hope you find their story as inspiring as I did.

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Now, I didn’t show it much in this video — because Chris and Rameena focus so much of their energy on trying to have a positive outlook toward the future — but it was clear parts of them are still angry with the driver who caused the crash, as I am sure you can imagine. Rameena gets emotional when she talks about the time they were considering what actions they might take against the other driver and having a district attorney tell her that he “has more rights than you.” (You may find it a small consolation that the other driver was reported to U.S. Immigration and Customs.)

I also found it interesting that, despite help from the Fallen Officer Foundation and the Stubendorffs’ insurance covering many medical costs, the couple accrued bills for other items (renting a hospital bed for home) and necessities (Rameena had to stay in a hotel in Southern California just after the crash) to the tune of about $10,000.

It’s amazing to me — with all the negatives one might take away from that night on Highway 46 and its aftermath — that Chris and Rameena are able to focus on the positives after their lives were incredibly and forever changed.

If you’re curious to know more about how Chris is doing that in his return to duty this coming week, Kim’s article talks about his personal experience influencing how he plans to approach patient care.

Posted from Scotts Valley, California, United States.

Successful staff training and the Community Media Lab

March 16th, 2012 Tom Moore No comments

On late notice, we invited the Santa Cruz Community Media Lab bloggers to stop by our out-of-the-way office in Scotts Valley and have a discussion about blogging with anyone from the newsroom interested in attending.

It was a cool meeting. We occupied some space on the white board. We had coffee and one of our favorite bloggers brought cookies for us all. The publisher, Michael Turpin, whose new blog will be up and running next week, stopped in.

Reporters Jason Hoppin, Shanna McCord and Vidur Malik joined us. Digital Producer Christina Gullickson organized the whole thing.

And we had a great bunch of CML bloggers:

After talking about community connections, possibilities for the CML, the Sentinel and its website, technical advice, parenting, and business models in the digital world, there was unanimous agreement that we would have more gatherings with more members of the Community Media Lab.

I like where this is going, and I have no idea where that is.

Thanks to all the 130 bloggers who are participating!
- Tom

Here’s a short collection of tweets about Thursday’s meeting:



Posted from Scotts Valley, California, United States.

Obituary: The Sentinel GoPro is at the bottom of Monterey Bay

March 12th, 2012 Tom Moore 1 comment

It was with great excitement that we cajoled and argued for the purchase of a GoPro video camera for the Sentinel’s online team. Cool device, cool company, it’s perfect for our community filled with performers and free spirits of all kinds, it’s very Digital First.

It is with great sadness that we say goodbye to our GoPro camera, which is now at the bottom of Monterey Bay. Reporter Kimberly White took it out on a scuba adventure this weekend, likely got some incredible video of the world below the Santa Cruz Wharf, but the camera and Kim’s dive partner got knocked around. No major injuries, although there was some blood, but the camera went to a watery grave, despite Kim’s partner’s insistence on going back in to search for it.

So, we’re crowd-sourcing the rescue of the camera. We’ll provide some reward if you come across it. We always wanted to attach it to a humpback whale, so perhaps that’s in the works.

Here’s Kim’s account of the final minutes of the GoPro:

“We did a beach dive at Cowell’s Beach, entering the water around 1:30. As we were gearing up on the beach, Chris (my dive buddy) and I were trying to decide who should wear the camera. Since I haven’t been in the water much in recent years, he offered to wear it so I had one less thing to worry about.

We’d been down for about 20 minutes and encountered a lot of surge as we neared the pilings at the dock, and the visibility was less than two feet. We lost sight of each other, and as I was turning in circles to try to find him, I felt something bashing up against my legs and fins (probably a sea lion), all while trying to stay buoyant in heavy surge.

I wasn’t able to find Chris, so I surfaced. I heard a shout and saw him about 10 feet away, so swam up to him and saw he had a huge gash across his forehead. He said as soon as he realized how violent the surge was, he pushed me out of the way so I wouldn’t get caught up in it, then got thrown against a barnacle-covered piling (hence the gash).

We swam back toward shore and as soon as we got back onto the beach, I started asking him questions to make sure he hadn’t gotten a concussion or something. I was so focused on that that I didn’t notice the camera was missing until he yelled that it was gone.

He was determined to go back and try to find it, and I told him not to because it was too dangerous with all the surge and waves. But he said he had to at least try, so he said to call for help if he didn’t surface within 10 minutes. Long story short, he wasn’t able to find the camera. We also wandered among the pilings, hoping it’d washed ashore, but there was no sign of it.

When we got back to the car, I immediately When I went back to the dive shop to return my tanks, I mentioned what happened to one of the employees. He said he spearfishes and can look for it when he’s over there next week (but I’m not  holding my breath).”

We learned a little bit from the camera. We put it on a roller derby ref. We took it surfing and snowboarding. We planned to give it a motorcycle ride on the Tour of California rout. We wanted to make it part of the Santa Cruz Community Media Lab, to loan it out to anyone having unique first-person experiences or good ideas. It was scheduled to take a few laps at the opening day of the Ocean Speedway in Watsonville this month.

We were just getting warmed up. We also learned that we should have put some kind of QR code sticker on it, in case it got lost, or a GPS chip, or that we should have used the right floaty attachment. We’ll get another one, “not right away,” said our publisher.

It was a glorious few months, with a few videos (snowboard adventure video will be released posthumously). Below, you’ll find an emotional look back at some of the places our GoPro went during its time with us. We miss it already.

If you find our camera, please get in touch. It’s likely an A1 story, good karma, and there’s a reward for rescuing our waterlogged friend.



Posted from Santa Cruz, California, United States.

Santa Cruz Sentinel news apps available now for iPhone, Android

March 8th, 2012 Tom Moore No comments

The best way to read the Sentinel on your smart phone is on our news apps. They’re free and they’re part of the Sentinel’s commitment to delivering Santa Cruz County news to you in any way you want to receive it. Available now for Android and iPhone.

The Sentinel’s most popular pages in February

March 2nd, 2012 Tom Moore No comments

Here are the 10 most viewed stories and pages from the Sentinel website in February:

  1. Santa Cruz Sentinel Photo Contest : 2012 Happy Face!
  2. Santa Cruz Sentinel Photo Contest : 2012 Only in Santa Cruz!
  3. 15-year-old Aptos girl sliced in fight at her birthday party
  4. Santa Cruz pro surfer Anthony Ruffo sentenced to jail for drug dealing
  5. Police: Drunken man packs loaded gun at bar, patrons take him down
  6. Santa Cruz Police: Woman arrested three times in five days
  7. Apple road trip ad boosts Santa Cruz profile nationally
  8. Owner of three Santa Cruz markets arrested, Santa Cruz district attorney says
  9. New dog leash warnings divide Santa Cruz County residents
  10. Ristorante Barolo due for Restaurant: Impossible TV makeover Wednesday

For the month of February, we had 3,294,380 page views, up about 300,000 from January and up more than 500,000 from February 2011.

We had 449,495 unique visitors, up more than 40,000 from January and more than 65,000 from February 2011.

One of our favorite photos from the popular 'Only In Santa Cruz' contest in February.

One of our favorite photos from the popular 'Only In Santa Cruz' contest in February.

Among projects, we launched the Santa Cruz Community Media Lab – connecting with more than 90 bloggers on the landing page. But running behind that landing page, we’re connecting on twitter, facebook, google+, youtube, tumblr, and building lists, meeting face-to-face and talking about ways to get more voices heard more often in more ways.

Also in February, we’re breaking more news on twitter. Reporters Donna Jones and Jondi Gumz, relatively new to the twitter world, both went past 100 followers, as did the @santacruzfood. Reporter Jason Hoppin broke news of how much a proposed food truck bill would impact the industry in an attempt to offer better meals for kids. Hoppin broke down the data, built maps, and tweeted them to a wide audience before the story appeared in the paper.

Reporter Jessica Pasko went over 1,000 followers. All our reporters know that news breaks on twitter and that they can tweet what they’re seeing and learning directly to our home page.

In other social media, the Sentinel twitter account is approaching 5,000 followers. We’ve maxed out on 5,000 facebook friends, but we’re adding fans (2,269) and subscribers (nearly 800) daily. Our Flickr account has had more than a half million views in the past year, and we plan to make photos and video a bigger emphasis as we go forward.

Our award-winning sports staff also had one of its biggest months of web traffic, we launched a new version of the weekly Guide section, including QR codes linking smart phones to web pages. And, we’ve quietly launched news apps for Android and iPhone – much more about those soon! And finally, we put a GoPro video camera on the helmet of a roller derby ref.

Thanks for connecting with the Sentinel.

Home / 15-year-old Aptos girl sliced in fight at her birthday party 11,424 0.3%
17. Verve / SantaCruzSentinel.com: Local News 11,079 0.3%
18. Mobile Obituaries Pages 10,361 0.3%
19. Obituaries 9,405 0.3%
20. Home / Santa Cruz pro surfer Anthony Ruffo sentenced to jail for drug dealing 9,120 0.3%
21. Home / Police: Drunken man packs loaded gun at bar, patrons take him down 8,242 0.3%
22. Home / Santa Cruz Police: Woman arrested three times in five days 8,201 0.2%
23. Verve / SantaCruzSentinel.com: Cops and Courts 8,145 0.2%
24. Home / Apple road trip ad boosts Santa Cruz profile nationally 7,983 0.2%
25. Home / Owner of three Santa Cruz markets arrested, Santa Cruz district attorney says 7,918 0.2%
26. Letters 7,775 0.2%
27. Home / New dog leash warnings divide Santa Cruz County residents: Rio del Mar beaches remain open af 7,693 0.2%
28. Weather 7,459 0.2%
29. http://www.uclick.com/client/scs/gpd 7,208 0.2%
30. Home / Ristorante Barolo due for Restaurant: Impossible TV makeover Wednesday 7,098 0.2%
31. http://www.legacy.com/obituaries/santacruzsentinel/obituary-browse.aspx 6,919 0.2%
32. Local News / Police: Mayhem motorcycle gang members some of 9 arrested 6,709 0.2%
33. Home / Man stabs wife in face, teen daughter in mouth, deputies say 6,547 0.2%
34. Home / Police: Mayhem motorcycle gang members some of 9 arrested 6,501 0.2%
35. Home / Food Network’s chief chef Robert Irvine gives Ristorante Barolo a new look 6,421 0.2%
36. Home / Two arrested after allegedly trying to retrieve friend’s body from Santa Cruz crematorium 6,291 0.2%
37. Home / Capitola economy: Vacancies in Mall, Mercantile; Blockbuster closing but new construction on 6,162 0.2%
38. http://www.legacy.com/obituaries/santacruzsentinel/obituary-search.aspx 6,113 0.2%
39. Home / Fisherman dies on Rio del Mar Beach after getting caught in riptide 6,044 0.2%
40. Home / Elderly man falls over cliff near Felton, plunging 250 feet to his death 5,665 0.2%
41. http://www.santacruzsentinel.com 5,379 0.2%
42. Home / TV murder mystery to air Monday on Santa Cruz woman’s slain husband 5,176 0.2%
43. Home / Highway 17 northbound lanes closed for more than two hours Sunday night near Summit 5,090 0.2%
44. Home / Santa Cruz landlord issued correction notice for roach infestation 5,050 0.2%
45. Home / Proposed Montessori charter school creates education divide: Parents want choice, while other 5,019 0.2%
46. Verve / SantaCruzSentinel.com : Cops and Courts 4,972 0.2%
47. Home / ‘Mavericks’ movie crew returns to Santa Cruz, Half Moon Bay for big-wave shots 4,960 0.2%
48. Opinion 4,938 0.1%
49. Home / Woman accused of stealing hundreds of dollars from local nonprofit organization



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