Informal staff training and Unlucky Don
The online team held our first weekly open, informal staff training session Thursday, and it was a big success.
We erased the white board of 2011 newsmakers and posted some pale, inky non-digital suggestions for twitter use:
- Break news there – use #scsnews to send to our home page
- Follow people/sources on your beat
- Be human, interact with your audience
- Share interesting news from the community
- Ask for feedback, input on stories you’re working on
With the widget on our home page, article pages, etc., we’d love to see that become a rich multimedia stream that shows what the staff is working on, seeing and hearing, throughout the day.
More importantly, we had one member of the newsroom actually attend the training session: Unlucky Don. He’s unlucky, not because he attended, but because that’s his twitter handle. Assistant City Editor Don Fukui will be letting his followers know about his progress toward winning the lottery on that account. Follow him: @unluckydon.
We consider that a big success – not often any of us get a chance to slow down, stop working and talk about ideas. We’re going to keep doing it. Join us next Thursday at 1 p.m., or schedule your own personal training session. Next on twitter: Dan Coyro.
Also – good reading regarding twitter (and it’s not all about twitter, of course) from the Sentinel’s most followed reporter: @jmpasko96
Engagement! Twitter is about engagement!